Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
The purpose of this research is to study the counter space design at checkout counters in supermarkets. Counter space design attracts and encourages customers to make impulsive purchases. The Study included supermarket buyers who interviewed and participated in questionnaires. The analysis reveals that elements of counter space design provide visual stimulation for local brands, attracting unplanned purchase decisions. The findings in the study showed that checkout counter space design can be an opportunity for local brands.