IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

The Role of Emotions in Shaping Brand Perception in the Indian Market

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Romala Vijaya Srinivas

Abstract

Emotions play a significant role in shaping brand perception among Indian consumers on the product categories such as Food, Electronics, and Clothing. This study investigates the impact of emotions on brand perception using a survey of 120 Indian consumers from diverse demographic backgrounds.

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