IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

The Relativity between Marketing Analytics and Business Performance for Customer Acquisition and Retention

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Romala Vijaya Srinivas,Guvvala Bindu Bhavana,Nukala Ramya Charitha

Abstract

Marketing analytics has emerged as a crucial tool for businesses to gain insights into customer behavior, optimize marketing campaigns, and improve business performance. This study explores the relationship between marketing analytics and business performance, examining the impact of data-driven decision-making on key performance indicators (KPIs).

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