Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Marketing analytics has emerged as a crucial tool for businesses to gain insights into customer behavior, optimize marketing campaigns, and improve business performance. This study explores the relationship between marketing analytics and business performance, examining the impact of data-driven decision-making on key performance indicators (KPIs).