The purpose of this study is to look at the factors that affect consumers' choices of particular laptop manufacturers in Vijayawada. Understanding the elements that influence consumers' purchasing decisions is essential for laptop manufacturers, retailers, and marketers given the rapid evolution of technology and the growing reliance on computers for work, education, and pleasure. This study intends to offer useful insights into the preferences and concerns of laptop buyers in Vijayawada by identifying and analysing the factors that affect consumers' purchasing decisions. With the use of these data, laptop makers and marketers may better cater their product lines, advertising campaigns, and post-sale services to the demands and expectations of the target market.