IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

The Impact of Blockchain Technology in Marketing Practices

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Romala Vijaya Srinivas,Devireddy Ramireddy,Shaik Sahira Farnaz

Abstract

Blockchain technology, a Distributed Ledger Technology (DLT) underpinning cryptocurrencies like Bitcoin, has emerged as a transformative force in various industries, including marketing. This research delves into the potential applications of blockchain technology in marketing, examining its impact on consumer data management, loyalty programs, and supply chain transparency

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