Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Blockchain technology, a Distributed Ledger Technology (DLT) underpinning cryptocurrencies like Bitcoin, has emerged as a transformative force in various industries, including marketing. This research delves into the potential applications of blockchain technology in marketing, examining its impact on consumer data management, loyalty programs, and supply chain transparency