Technology has grown to play a significant role in our daily lives. The use of digital marketing has been expanding across all industries. Unfortunately, the pharmaceutical business has not yet mastered digital marketing outside the Internet. As part of their broader marketing plan, some companies are attempting to grasp digital's real worth, while others are incorporating it. To understand why, even if retail pharmacies are still there, more and more individuals are opting to purchase healthcare items and medications online, this article examines the role of digital marketing in this sector. According to the results of this research, digital marketing is here to stay, and digital direct marketing, discounts/offers, and the like are driving consumers to purchase healthcare items and medications online.