Volume 14 | Issue 4
Volume 14 | Issue 4
Volume 14 | Issue 4
Volume 14 | Issue 4
Volume 14 | Issue 4
Customer loyalty programs have become an integral part of modern business strategies, aiming to foster long-term relationships with valuable customers. This research delves into the effectiveness of customer loyalty programs and retention strategies, examining the impact of program design, rewards, and communication approaches on customer loyalty and retention.