IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

The Effectiveness of Customer Loyalty Programs and Retention Strategies in the Present Marketing Scenario

Main Article Content

Romala Vijaya Srinivas,Sunkara Bhanu Praneetha,Gorre Ganesh

Abstract

Customer loyalty programs have become an integral part of modern business strategies, aiming to foster long-term relationships with valuable customers. This research delves into the effectiveness of customer loyalty programs and retention strategies, examining the impact of program design, rewards, and communication approaches on customer loyalty and retention.

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