Social media platforms enable event organizers to provide clients with timely, relevant, and simple information. Developing a marketing strategy without social media is extremely difficult. Contemporary marketing strategies rely heavily on social media, particularly for promotional activities. The advent of social media has spawned novel event promotion strategies. The purpose of this study is to investigate how consumers in Vijayawada perceive social media communication in the context of event marketing. The purpose of this study is to investigate consumers' social media usage and opinions. In conjunction with demographic considerations, the evaluation of quality, efficacy, credibility, risk, and usability is conducted. Using nonparametric methods, this study investigated the reliability of the questionnaire. In this investigation, the questionnaire was utilized because its reliability coefficient exceeded 0.70. On average, individuals devote three hours per day to social media platforms. This research reveals a significant correlation between age and usefulness.