IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

THE CONSUMER BEHAVIOUR FOR ECO-FRIENDLY PRODUCTS

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Nikita Yadav

Abstract

In this world where there is a hype of eco-friendly products, parallelly the doubts are also being hyped, that what factors ascertain the demand for these products. Additionally, a prevailing preconceived notion is that green products are of high prices and so their demand would be lower, same as validated by the law of demand. The aim of this study is to determine the key factors (that are not explored much as of now) which constitutes the demand for the ecological products in addition to whether prices of these products are influencing the demand for the same. In the results, with the help of an automatic linear model, it is found that there are many variables that determine the demand for green products. Therefore, only accessibility, quality, and brand are found to be the most significant ones beside price of the product having minimal effect on the demand for these products.

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