IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

THE CHANGING NATURE OF NEWS PRODUCTION & CONSUMPTION- A STUDY ON SOCIAL MEDIA AS FIFTH ESTATE IN INDIA

Main Article Content

Ms. Shreya Mathur

Abstract

The fifth estate comprise of individuals that are constantly connected to each other. Social media enabled the individuals in society to source, consume and distribute information, this has enabled individuals to become interlinked and not be dependent on the fourth estate i.e., the media. From a theoretical perspective, the paper aims to understand the influence social media has on the media and whether it undermine the role of media as fourth estate in an Indian democratic society. Past survey reports were analysed and interviews with journalists were conducted to understand how the usage of social media by the fourth estate (i.e, media) has strengthen the news production. The paper concludes with fourth and fifth estate working in synergy and bringing a change in production and consumption of news.

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