The present study was conducted in Kanniyakumari District of Tamilnadu , to find out the strength, weakness, opportunities and threats of women fish vendors. For this, three hundred fish vendors were selected and information was collected with the help of structured interview schedule and data was analysed with the appropriate statistical tools as; mean score; ranking and result were drawn from it. Many fish vending women sell fish taking it on head load from door to door in the city and rural areas. They are the immediate connecting link for the households to get fish for their daily food. They are the last link in the net of middle players between the fishermen who catch fish and the consumers. Since majority of people are regular fish eaters, service of fish vending women is a necessary service to the society. More over, fish vending done by women in the market and in the households is an economic activity and indirectly contributes to strengthening the finances of the local bodies and Government through taxes and tariffs. Several families survive by this self- employment by fish vending women. Persistent poverty and deteriorating economic conditions have forced many women from poor rural households to work outside their homes who ventured into varied economic activities while at the same time continuing to perform their traditional household duties. The main objectives of this study to formulate a SWOT analysis of women in Kanniya Kumari District. They can provide personalized and attentive service to customers, building strong relationships and loyalty.