IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

Study On Satisfaction, Awareness, And Problems Experienced By The Customers While Availing Internet Banking Services In Kanyakumari District

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R. Anitha Kumari,R. Shoba Rani .

Abstract

The present study attempts to examine the level of satisfaction of customers towards internet banking services and also the problems faced by the customers while availing of internet banking services. It aims to understand the awareness of the customers regarding internet banking services. The present study is exploratory, where a survey method was used to collect primary data from 600 customers of public sector banks and private sector banks in Kanyakumari district. Primary data has been collected to elicit the views and perceptions of customers' towards internet banking through a specially designed interview schedule. By Simple Random Method, five branches are selected from each bank in Kanyakumari district and by the Stratified Random Sampling Method, 12 customers are selected from each bank. Totally 60 customers from each bank and 300 customers from public sector banks and 300 customers from private sector banks are selected. It is found from the analysis that the respondents who are married have the maximum level of awareness towards internet banking services. It is found from the analysis that the respondents with college-level education have the maximum level of awareness towards internet banking services. It is concluded that most of the customers are aware of internet banking services. Finally, the researchers have concluded that the bank customers and the bankers have adapted to internet banking services in one way or other in tune with current requirements and also with current trends at the domestic and global level. This has made Indian banking carry out its operations financially and socially as well.

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