IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

Strategies to Cater to Millennials in Hospitality Industry in India: An Empirical Study

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Sridevi jhansi rani doddi

Abstract

Millennial workers are a crucial part of the hospitality sector. They exhibit the key characteristics and manners necessary for hotel operations. Generation Y is the name given to the millennial generation (individuals born between the 1980s to 2000).When compared to previous generations, they work differently and have different morals. They use social media, accept new technology, and are adaptable to various work schedules, which positively impacts hotel operations.Most millennials leave their inflexible hotel employment, especially after a brief tenure, in search of better prospects, the launch of new businesses, or a shift in the industry, which is reflected in the high staff turnover rate as hotels no longer invest in employee training. The human resources department's biggest concern is keeping young employees in the hotel sector.The results for keeping millennial workers will depend on how well employers understand their workforce, work ideals, and interpersonal dynamics.Sample of 236 people from hospitality industry were surveyed to explore the strategies that cater to Millennials in Hospitality Industry in India and concludes that there is a significant impact of different strategies on millennials that caters them in hospitality industry in India.

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