In the new era of marketing five senses of consumers plays an important role in influencing their purchase Behaviour. This paper proposes the sensory marketing as the new pattern in the field of marketing, which focuses on (sight, smell, hearing, taste & touch). This will help the brands to create a relationship between them and consumers and also with the product which is being offered them to purchase. The data for the study is collected through survey & the sample consisted of 125 respondents of McDonald’s restaurant in Jaipur and they were chosen by convenience sampling. The paper identifies the relationship of these senses on the purchase Behaviour of consumers. The results of the study states that the tactical inducement of the consumer senses is one of the best & practical method for the brands to attract the consumers and maintain their loyalty towards their brand.