The travel and hospitality (T&H) industries are embracing cutting-edge technology, including a high level of Machine Learning (ML) and Artificial Intelligence (AI). This is causing new levels of upheaval. Artificial Intelligence provides the ideal opportunity for travel brands to improve marketing, customer service, customer experience, and retention. Artificial intelligence has the potential to provide travel companies and hoteliers with previously unseen insights, and it will do so by collecting and analysing massive amounts of freely available customer data. Artificial intelligence is becoming increasingly important in hospitality management, owing to its ability to perform traditionally human functions at any time of day. This has the potential to save hotel owners a lot of money, eliminate human error, and provide better service. Customer service, in particular, is an essential component of the travel industry, with hotels frequently living and dying based on how they treat their customers. The possibilities for improving this aspect with artificial intelligence are nearly limitless, ranging from increased personalisation to tailored recommendations. Artificial intelligence is changing the way hoteliers do business by expanding the possibilities for creating a seamless hotel experience while also driving growth and optimising revenue. The concept of artificial intelligence as a technological aid is much larger, wider, and more pervasive than it is often misunderstood as a replacement for human power. It has, however, increased trust in the hospitality industry by demonstrating the promise of AI-powered robotics in transforming its processes, services, and facilities. Today, the hotel industry, where comfort-defining advancements are most rapidly incorporated, has refined its entire system by adopting numerous innovative methods for satisfying customer service. There have been many technological advances in artificial intelligence that can help you gain an advantage over your competitors. You can get ahead by interpreting important data more accurately and efficiently, automating daily operations so that your staff can focus on providing the best service possible, and improving the overall guest experience. Artificial Intelligence has the potential to improve the customer experience and increase guest retention. This article will cover artificial intelligence in greater detail, its benefits, and how to use artificial intelligence in the hospitality industry to help your hotel rise above the competition.