Honey is consumed primarily for nutritional benefits and as a preventative treatment. Honey is a natural sweet syrup fluid obtained from the nectar of flowers collected by bees. The objective of the study is to examine the satisfaction level of respondents towards the purchasing behavior of branded honey and analyze consumer preference towards different brands of honey. The primary and secondary sources of data were utilized for this study. The primary data were collected from 120 sample respondents that were selected. The tools used for analysis were Likert five-point scale and Garrett ranking. From this study, it was found that the satisfaction level towards purchasing behavior of branded honey, majority of the respondents have purchase the branded honey for their ‘Health benefits and also found that the majority of the respondents have to prefer ‘Dabour honey’ for their consumption.