The rapid expansion of the demand for food derived from animals is driven by advancing production technologies, increased economic growth, explosion of the population and shifts in dietary patterns. Fish is a vital part of food things of creature beginning. The utilization of fish has become quicker than that of some other creature items. Diverse patterns of fish consumption exist across income levels, household locations and other factors. This study is aimed at providing information on consumer attitudes and preferences for fish purchases from various outlets. This study has been conducted in the Kanniyakumari district.