The evolution of Internet, commonly known as Web 2.0 has revolutionized the way how people communication, interact and share their information and there is radical change in consumers buying process. More consumers spend more time online in India and the digital tools play an important rules in their lives. The use of social media marketing has wholly changed the buying behavior of consumers and the ways of organizations conducting their business. Consumers are even more attracted towards social media marketing due to their saving time, price flexibility and availability of products at one platform. The behavior of online consumers is not yet fully understood, since there are lot of problems that are encountered by consumers. Social media marketing comprises of various problems such as reputation, security, trust, payment mechanism, legal framework, and advertising and online catalogues. The problems in social media marketing arise at any time for consumers from entering the social media sites for purchasing the products or even after using the products or at the time of payment or delivery. In case of social media marketing, there is no face to face interaction between buyer and seller, which makes it non-socialize, sometime consumers couldn’t develop trust towards some online buyers. This study was made to analyze about the problems faced by consumers on social media marketing with special reference to kanniya kumari district. In addition, an attempt was made to analyze the factors that influencing consumers towards social media marketing.