IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

PRESCRIPTION FOR SUCCESS: INNOVATIVE MARKETING STRATEGIES IN THE MEDICAL INDUSTRY

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Dr. Gangadhar G Hugar

Abstract

There has been a deluge of innovation in healthcare with the goals of improving healthcare efficiency and cost-effectiveness, expanding diagnostic and treatment choices, increasing life expectancy, and improving quality of life. At their own "moments of truth," healthcare firms are starting to think differently about their clients. In response to factors like as competition, health reform, consumer expectations, and the bottom line, agile organizations are expanding their customer relationships beyond simple transactions and engaging their patients. Several non-healthcare service sectors are influencing how and what consumers anticipate from healthcare providers. Consumers in the modern day who are comfortable with technology are more likely to do their research before choosing a doctor, learning about treatment alternatives, and making important decisions about their health. With targeted marketing, we can also personalize messages for members at different points in their journey. To comprehend the marketing tactics that have been successful in other sectors and to ascertain whether or not these strategies may be applied to the healthcare model, this article will examine various industries. To attract new patients, we have studied the market to determine what people want and need, and then we have highlighted the advantages of our healthcare services in a way that would make them happy and loyal.

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