IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

PREFERENCES ON PURCHASING READY-TO-EAT: A CHOICE OF CONSUMERS

Main Article Content

Dr. A Anuradha, Dr. Tejas B, Dr. Niviya Feston

Abstract

Modern day’s people moving towards instant cultures and behaviour. It's more applicable towards the food habits of the people, who are buying and using instant food product items in recent days. Due to pressure from their way of life, individuals now choose quick and simple methods of cooking rather than taking their time. People frequently prefer instant food, particularly those who are busy at work, such as cup noodles, dal and curries, instant upma, instant idly mix ready curry powders, etc. The purpose of this study is to learn about the preferences of workers in the IT sector for instant food products, including the variables that impact their decision to buy such products and the difficulties they encounter when consuming them. 181 consumers from Bangalore city were selected to participate in the study. This descriptive study uses a simple random sampling technique to find consumers among all Bangalore residents. Secondary data is gathered through books and websites, whereas primary data is gathered from questionnaires. Statistical tools like ANOVA, frequency analysis, and independent sample t-tests were utilized to assess the primary data that had been gathered. And finally, the researcher offers suggestions for the numerous issues found.

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