IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

PERCEPTUAL MAPPING ANALYSIS: EVALUATING BRAND POSITIONING OF MOBILE PHONE BRANDS

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B.Naveen Kumar, Dr.M.Kishore Babu, G.Anil Kumar, Dr.M.Sriramulu

Abstract

Ten years ago, mobile phones were still viewed as a luxury item due to their limited usefulness, but now, many people consider them a necessary tool. In the United States, this was most pronounced. The United States of America is a prime example of this phenomenon. Modern smartphones are capable of doing a plethora of tasks that were previously impossible. Many individuals held to this view even after several limits were placed on the amount of power any one individual might have. Despite this, mobile phones have become a commodity, with many extra features and capabilities pre-installed before sale.

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