IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

PERCEPTION AND SATISFACTION TOWARDS ONLINE FOOD ORDERING THROUGH M-APPS PORTALS IN NAGERCOIL CITY

Main Article Content

Dr. N. INDIRA

Abstract

India has formed into a fastest growing economy since its independence, with the vast spread of natural resources it was colonised for more than 2000 by the British Empire. The country has stood as the major trade hub which consisted of various ports and harbours across various countries and territories. It has also seen an extensive industrial revolution of various raw materials into finished goods, whereby exporting them to various territories. Thus one can clearly understand that trade has stood in the roots of India’s blood line there by making it the most promising economy in terms of commerce. The huge gap in the urban and rural population clearly shows a massive difference in consumer behaviour, size and disintegrated rural market and also gender and age division, financial status and economic conditions. Here it is important to clearly understand the perception and the attitude of this diverse population whereby providing us with an extensive scope to have a detailed study on this topic. The changes in these attitude and perception are also influence by the latest marketing trends and modern technology changes. In order to have complete study over this topic both primary and secondary data where put into use. The primary data was assembled with a help of the structured questionnaire from the respondent who are purchasing the food items through M-Apps and secondary data collected through books, Internet, journals, magazines and newspapers regarding online foods ordering through M-apps. The complete study was conducted with the help of the various statistical tools to understand the respondents trust on online food suppliers and if they have a user-friendly mobile application that would cater their needs. From the study it can be clearly defined that they achieved highest level of satisfaction and that has led to the increase in loyalty towards the mobile apps. It is also clear that the service providers are constantly changing their app design and structure to cater the needs of the consumers which on the other hand will build a constant consumer base

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