Particularly in the field of marketing, the medical industry confronts the formidable problem of balancing commercial goals with ethical procedures. In order to bring business objectives into line with ethical concerns, this study investigates the paradigm change towards patient-centred marketing. The opening establishes the scene by discussing the evolution of patient care and the marketing strategies used in the past. The literature review explores what is already known about pharmaceutical marketing, ethics, and patient-centred methods. What follows is an analysis of patient-centred marketing ideas, ethical marketing techniques, and the most common pharmaceutical industry commercial objectives. Healthcare businesses may better cater to patients' individual needs and preferences via the use of virtual care choices, easily accessible digital platforms, and individualized communication. Strong patient-provider relationships are built on trust, openness, and a focus on the patient's experience. By using digital technology and social media, healthcare practitioners may establish meaningful connections with their patients, present them with important health information, and ask for input to enhance their services. In the ever-changing world of healthcare, providers may improve health outcomes, increase patient loyalty, and boost consumer experience by focusing on patient-centric marketing methods.