Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Organizational buying behavior refers to buying behavior of organizations that buy products for business use, resell or to make other products. Organizational buying is the decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers. It is a set of complex events which depends upon level of experience the firm has in purchasing that goods or services.