The economy of both developed and developing is growing at a faster pace. This has created a boundaryless market and an open venue for marketers to provide their products worldwide. This is the era of online marketing which provides convenience, saves time, and provide the huge discount. All these have shifted people from offline to online markets. Families are becoming nuclear day by day and dual income has increased the disposable incomeof customers. This disposable income has opened a venue for many marketers to provide varieties of products to customers. Now both males and females are highly interested in self-grooming products. They are more interested in their looks. For their look’s upgradation, they are ready to spend more on cosmetic products. They are also concerned about the environment and interested in purchasing environment-friendly products. This has opened a new market known as green cosmetics. Companies which will follow ethics in their marketing strategies will get more market share.