There is no development without sustainability or no sustainability without development. Apiculture industry can have the ability for rural upliftment, self-reliance, production of daily needs of the people indigenously. Besides the benefits of Argo-based activity, apiculture is significant as it needs very little amount of money and equipment which can take place anywhere in rural or semi-urban areas as it does not require land. It is also practised for reasons apart from honey production. Some farmers tame bees to ensure the crops pollination, others keep bees to harvest honey and wax, and some farmers keep stingless bees for honey which is especially valued for medicinal purposes. Today, it is popularising as a subsidiary profession providing supplementary income to most of the farmers and to a large number of rural and tribal populations. Moreover, physically challenged individual, women and even landless people can earn a way of empowerment through this activity. Thus, apiculture is a useful capital of firming livelihoods and it has huge possible for poverty alleviation and justifiable use of forest resources. The main thrust of the paper is to judge the viability to establish apiculture initiation in West Bengal. Since West Bengal which ranks second in the national scenario of honey production and has diverse Agro-climatic zones, it has been selected as the study area. In west Bengal, a large-scale apiculture initiation is needed. Huge number of human resources, diversified climatic zones and varieties of corps cultivation as well as bee pasturages demanded apiculture initiations in West Bengal. Various NGOs, Cooperative Societies, KVIC and the Government have to take role of entrepreneur in this apiculture initiations.