Volume 14 | Issue 4
Volume 14 | Issue 4
Volume 14 | Issue 4
Volume 14 | Issue 4
Volume 14 | Issue 4
Generation Z, the demographic cohort born between the mid-1990s and early 2010s, has emerged as a significant consumer force, shaping the mobile marketing landscape. To effectively engage this digitally savvy generation, businesses must adopt tailored strategies that resonate with their unique preferences and behaviors.