IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

Navigating the Mobile Landscape: Effective Mobile Marketing Strategies for Generation Z

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Romala Vijaya Srinivas,Potnuri Deepak Venkatesh,Yamini Jami

Abstract

Generation Z, the demographic cohort born between the mid-1990s and early 2010s, has emerged as a significant consumer force, shaping the mobile marketing landscape. To effectively engage this digitally savvy generation, businesses must adopt tailored strategies that resonate with their unique preferences and behaviors.

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