Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
In an era dominated by data-driven decision-making, the application of Business Intelligence (BI) tools has emerged as a crucial strategy for organizations worldwide. The integration of BI tools enables enterprises to extract actionable insights from vast datasets, facilitating informed strategic planning, operational efficiency, and competitive advantage This study investigates the application and perceived benefits of Business Intelligence (BI) tools within small and large organizations in India. A quantitative approach using Likert scale surveys was employed to gather data from 100 managers and employees across diverse organizational contexts. The survey questionnaire assessed various aspects including the frequency of BI tool usage, improvement in decision-making processes, satisfaction levels, impact on operational efficiency, and alignment with organizational goals. Findings reveal that BI tools are actively utilized and perceived positively, with respondents acknowledging their role in enhancing decision-making and operational efficiency. While satisfaction levels varied, a majority of respondents recognized the strategic alignment of BI initiatives with organizational goals. The study underscores the importance of ongoing evaluation and strategic alignment of BI initiatives to maximize their impact in today's data-driven business landscape.