The housing market in this nation is driven entirely by market forces. Reduced mortgage rates, government fiscal incentives, anticipated rent savings, etc., have all contributed to lowering the cost of homeownership for the average person. However, those who live on the periphery of growth have no access to the same contemporary construction supplies and technologies that the middle class enjoys. A home with all the trimmings is out of reach for everyone save the wealthy. Even then, they need help from other sources to reach their goal, as it is always too high. Wanting to buy a home at a young age is another major driver of housing financing demand. Another issue is the shift in customer tastes and the widespread belief that conventional production techniques and materials are vulnerable to failure. The study has been carried out with the following objectives to study the different market effectiveness the House Finance Institution and to analyze the effective marketing practices of the employees. The study is qualitative in nature conducted in Trichy district during the April-May 2022. The employees working in the Housing finance companies are selected using simple random technique. Total 150 sample respondents are selected. The Google Forms were used to collect the data from the respondents. The data have been analyzed using the SPSS software