IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

Leadership Communication for Change Management in the COVID-19 Era: A Discussion

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Dr. Priti Sambhalwal,Dr. Ramandeep Kaur

Abstract

The emergence of the COVID-19 pandemic introduced unprecedented challenges that demanded swift and effective communication from leadership to steer organizations through a landscape of uncertainty. In this context, the significance of effective leadership communication has risen to prominence as a pivotal element in maneuvering through these turbulent circumstances. This research paper delves into the imperative role that leadership communication plays during the era of COVID-19, delving into its ramifications on employee well-being, organizational resilience, and crisis management. Through an extensive exploration of pertinent literature and real-world case studies, this study sheds light on the strategies and optimal approaches that leaders can adopt to cultivate communication that is transparent, empathetic, and intelligible during the pandemic's upheaval. The research underscores the critical nature of communication that is not only transparent and empathetic but also adaptive, underlining its capacity to establish trust, preserve organizational coherence, and facilitate proficient decision-making. By emphasizing the pivotal nature of leadership communication, this paper extends valuable insights to organizations aiming to navigate the intricate intricacies of the COVID-19 era with success.

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