India being one of the largest developing economies in the world. Its market has the potential to maximize the return of its investors and minimize the risk. The Indian market is very diverse in nature. In order to make investors invest in the market the need financial literacy and awareness has emerged over a period of time. The purpose of the study is to explore the various attributes associated with financial awareness and financial literacy among the individual investors. It also attempts to understand the impact of financial awareness and financial literacy and their attributes in the investor’s decision- making process. It was found that financial awareness is associated with the demographic, socio-economic, psychological and geographical factors. Financial awareness has an impact on the financial decision-making process of the investors of India. Financial literacy on the other hand is associated with the mediation and moderation effect in the investment decision making process starting from planning the investment decision till earning more profit, accumulating satisfaction till reducing the risk in the investment.