In order to market a product or service, create brand awareness, interact with customers, and ultimately increase sales, social media platforms are used. Businesses can reach and interact with their target audience effectively using social media platforms like Facebook, Twitter, Instagram, and LinkedIn. This literature review explores customers' perception towards social media marketing methods. The review analyzes various factors that influence customers' perception, including perceived usefulness, credibility, entertainment value, intrusiveness, and social influence. The findings suggest that customers generally have a positive perception towards social media marketing methods if the content is relevant and personalized, provides entertainment value, and is not overly intrusive. However, customers may have negative perceptions towards certain types of social media marketing methods, such as influencer marketing, if they perceive the source as less trustworthy. When creating a social media marketing strategy, companies should carefully take into account these elements and continuously monitor customer feedback to modify their strategy as needed. The study covers social media marketing strategies. The study assesses how consumers perceive social media marketing strategies and how these strategies affect consumers. The importance of understanding the nuanced and subtle elements of social media's promotional strategies is emphasised in this evaluation, which also emphasises the need for ongoing research and examination of this constantly evolving trend.