Information and Communication technology has a special significance in tourism industry. This is because of its special product behaviour. Therefore various high tech technologies are in use in tourism industry around the world. These technologies are used for tourism product development, marketing, distribution and training of tourism sector personnel. The use of such technologies cannot be neglected in order to give a boom to the tourism industry. This paper explains the use and advantages of ICT in tourism sector in the Union Territory of Jammu and Kashmir. It also explains how the application of ICT can be beneficial to tourism industry in J&K.