The business ecosystem is experiencing a major rise in environmental consciousness and effort to improve health. This trend made a huge impact on global consumer purchasing behaviour, which has changed the “production and marketing strategies” and has driven the market for green products forward at an impressive rate in India. This study aims to understand the influence of consumer concern about the environment on attitude and intention regarding purchasing of green products in Lucknow, Uttar Pradesh. The data was collected from 405 respondents using convenience sampling. Inferential statistics were opted to draw inference. Data analysis was done through SPSS software. The result indicates that consumers' attitudes and intentions regarding the purchase of green products were considerably influenced by their concern for the environment. This study provides preliminary idea for consumer attitude and intention towards the buying of green products.