IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

Impact on Buying Decisions of Consumers by Online Reviews

Main Article Content

Romala Vijaya Srinivas

Abstract

Online reviews have become a significant factor influencing consumer purchasing decisions, especially in the rapidly growing e-commerce landscape of India. This study investigates the impact of online reviews on the buying behavior of Indian consumers by analyzing a sample of 120 respondents.

Article Details