IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

“IMPACT OF SOCIAL MEDIA PLATFORM ON AGRICULTURE DEVELOPMENT AND THEIR FUTURE”

Main Article Content

Rajasmita Panda, Dr. Binod Sinha

Abstract

Social media platform is very essential platform in order to share the knowledge, ideas, strategies and creating network among the farmers. It consists of Facebook, Instagram, whatsapp and YouTube. Social media platform is one of the important tool for agriculture development and their extension due to provides number of benefits such as reaches up to large number of advanced farmers, getting informative information, discuss the various key problems going on in agriculture production and marketing, easily access through the smartphone and brings all the farmers and other stakeholders under the single platform. This research investigation was based on exploratory and analytical research method. This research investigation was purely based on primary data which was collected through the self-structured google form of questionnaire. Researcher has also concluded that social media platform was effecting upon the development of agriculture sector in selected research area. It is used in order to searching the market place, make connectivity with advanced farmers, understand the demand for agriculture products at domestic market as well as international market, search the information for enhancing the farming activities, entertainment and chatting in selected research investigation area during the given time period.

Article Details