The primary a community of this paper describes the traits of fee wars, pointing to latest examples that have brought on a stir among the general public furthermore as within the respective industries. A clean, concise definition of the time period charge battle is generally recommended. In the 2nd component drivers for fee wars are stated and defined supported behavioral economics. In particular, in business which might be characterized through an immoderate percentage of costs which might be unchangeable within the medium-term and low variable prices there could also be a superb risk for unintended charge struggle possibly completing inside the path of a rate war. Even mild fee reductions want to have deadly consequences whilst preference makers mistakenly estimate the really worth elasticities too immoderate. For the cause that the market area for intercity bus connections become liberalized in 2013, the newly created market segment faces a totally strong growth and substantial opposition. The interaction of various parameters (low boundaries to go into the market; excessive similarity of merchandise/services; fixation on marketplace percentage and capability usage) leads to a ruinous fee competition and leaves few possibilities for a sustainable profitability. Measures to keep away from a drawing close or to terminate an ongoing rate warfare are supplied.