The researcher took the initiative to analyse how satisfied potential customers are with shopping online. Shopping online offers many benefits, including unique products, affordable prices, convenience, speedy delivery, and multiple payment methods. To gather data, the researcher used the non-probability convenience sampling technique and created a questionnaire based on their objectives. They received feedback from marketing field experts and statisticians. The researcher distributed 200 questionnaires to individuals in Tenkasi city and received 184 fully completed questionnaires.