IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

IMPACT OF MALE AND FEMALE CONSUMERS’ ATTITUDE IN ONLINE SHOPPING

Main Article Content

Mrs. M. AMEENA, Dr. I. SHEEJA

Abstract

Online shopping is very popular in today’s modern world and it is trying to replace the traditional shopping due to lack of time, convenience and some other reasons of the consumers. This study tries to compare the attitude and behavioural changes of male and female consumers in online shopping when purchase the goods or services. It is descriptive in nature and mostly based on the primary data sources

Article Details