IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

IMPACT OF BRAND EQUITY ON CUSTOMERS PURCHASE DECISION MAKING WHILE CHOOSING BRANDED OVER UNBRANDED APPAREL IN ANDHRA PRADESH

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Ankita Tiwari

Abstract

Attire Shoppers across Indian metros and communities and urban areas are progressively indicating their tendency towards western wear, along these lines boosting the deals for marked garments, making it the quickest developing classes across different clothing portions. Indeed, even in the Traditional wear portion ladies' western wear is getting footing

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