The term "e-commerce" refers to the buying and selling of products and services that take place entirely online, with the use of electronic funds transfers and other data transmission methods. By facilitating product knowledge and better decision-making, e-commerce is leading the charge in revolutionising marketing techniques based on new technology. The challenge of selecting an appropriate marketing strategy to meet customer expectations arises as a result of the growing reliance on massive volumes of data for customer demand analysis. Both the expansion of e-commerce literature and its relationship to consumer marketing strategy are the foci of this literature assessment. The majority of the existing literature on the topic of social network marketing has focused on online and social media marketing, but it has also attempted to understand other aspects of this shift in human contact, such as the rise of online purchasing trust, the improvement of information quality, and the reduction of transaction costs. However, up until now, study has only scratched the surface of the many research streams, their interplay, and the potential for new knowledge they hold. It is a good time to do a literature assessment on consumer marketing strategies for e commerce in the recent decade. Through a Systematic Bibliometric Literature Review (LRSB) of research on e-commerce marketing strategy, this report seeks to uncover research trends in the area. The 66 papers included in the study are the most recent ones published on the subject and may be found in the Scopus® database. The LRSB findings were integrated into the many subthemes of the ongoing study. This report presents the following results: In today's cutthroat global business climate, many companies are turning to e-commerce and online businesses as a means to gain a better grasp on customer wants and needs, streamline marketing to those wants and needs, and disseminate cutting-edge information. A combination of the paper's LRSB approach with an existing review of unclassified papers constitutes its unique contribution.