Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Students awareness a moderator for green product purchase intention is conducted on college students. The study brings out the green product awareness among the students of Raipur district, Chhattisgarh, India. Exploratory research designed is used and the data was collected from 78 students of various colleges of Raipur district using structured questionnaire and secondary data are also collected through relevant website and published research papers. Data is analyzed using SPSS Software and descriptive analysis is performed. It was found that green product availability awareness, Price awareness and health benefits awareness positively influence students purchase intention of green product. Study is performed in Raipur district and only 78 valid responses are received which depicts the limitation of this study, and further research can be perform by the new researcher in this area.