IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

Green Product Awareness a Moderator for Green Product Purchase Intention A study on College Students of Raipur District, Chhattisgarh, India

Main Article Content

Mr. Abhinav Agrawal, Dr. Minal Shah, Dr. Dalvinder Singh Wadhwa

Abstract

Students awareness a moderator for green product purchase intention is conducted on college students. The study brings out the green product awareness among the students of Raipur district, Chhattisgarh, India. Exploratory research designed is used and the data was collected from 78 students of various colleges of Raipur district using structured questionnaire and secondary data are also collected through relevant website and published research papers. Data is analyzed using SPSS Software and descriptive analysis is performed. It was found that green product availability awareness, Price awareness and health benefits awareness positively influence students purchase intention of green product. Study is performed in Raipur district and only 78 valid responses are received which depicts the limitation of this study, and further research can be perform by the new researcher in this area.

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