IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

Farmers’ Attitude Towards E-Banking

Main Article Content

Mrs. Vismaya Vince,Dr. M. Subala

Abstract

In our bustling lives, we are attempting to beat the clock, and attempting to spare it wherever conceivable. E-banking is a framework through which the clients can do their exchanges electronically. This most recent advancement has become an imperative device for the present business. The word advancement isn't just for specific classes of individuals yet additionally for the whole populace of the nation. In any case, farmers are considered as the retrogressive class of our general public. E-banking didn't arrive at this root level. The current paper endeavors to look at the farmer's demeanor towards e-banking. Even though a variety of multiple e-banking delivery channels are operating, the scope of the study is confined to our popular e-banking delivery channels namely; ATM, internet banking, and mobile banking. The study was undertaken at Thiruvananthapuram district, Kerala. The primary data were collected by using a structured schedule. A simple random sampling method was used for sample selection. The responses were measured on 5-point Likert's scale. The analysis of primary data was carried out with percentage analysis, arithmetic mean, standard deviation, cross-tabulation, chi-square test and ANOVA. The e-banking delivery channels are very little well known among most of the farmers. Many services are available through various e-banking channels. But farmers are aware of very few of them. The results indicated that the farmers’ usage and experience of e-banking delivery channels is dependent on their age and education. The discoveries of the examination demonstrate that farmers are less aware of e-banking facilities. E-banking is transforming into mainstream among more youthful ages since they are utilizing cell phones and web offices more than others. ATM is familiar among them but still, they have fear about online fund transactions. What's more, they have no kind of preparation or course to comprehend the advantages and arrangement of e-banking.

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