The purpose of the research is to make a substantial contribution to the current body of literature by developing a cause-and-effect relationship-based model of the numerous elements that have an impact on consumers’ acceptance of social media marketing. The sample is selected based on snowball sampling where the base group is instrumental in selection of respondents using the social media marketing. The sample size of the study is fixed to be 263 based on the z sample size calculator. The analytical framework consist the statistical tool of AMOS which establishes cause and effect relationship among the variables involved in the study. The model has provided a major outline of the quantum of association that exists between each variable and factor that is based on beta estimations obtained from the casual model. The use of social media marketing, which tries to change customer adoption as well as traditional marketing tactics, is quickly becoming the dominant type of modern marketing.