Technology is revolutionizing the possibilities for both marketers and consumers, offering a multitude of opportunities that were previously inaccessible. Moreover, global e-commerce is expanding choices and access on an unprecedented scale. E-commerce, commonly referred to as online business, involves the exchange of goods or services facilitated through computer networks, particularly the internet. While other technologies such as email may also be utilized, contemporary e-commerce predominantly relies on the World Wide Web for various stages of the transaction process. This research aims to explore the factors influencing consumer behavior in the realm of e-commerce. In recent times, online shopping has gained significant traction among the youth in India, seamlessly integrating into their daily routines. The widespread availability and affordability of the internet have propelled young individuals to become key players in the e-commerce landscape. Consequently, this study seeks to examine the attitudes of young consumers towards online shopping.