Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
The present study aims at developing an integrated model to identify assorted factors and also investigates the influence of identified factors on consumers’ choices towards smart packaging for food safety. Design/Methodology: A conceptual model is proposed and validated. Besides this, 460 questionnaires were distributed and 382 were deemed usable. Structural equation modelling was used to demonstrate the stability of the proposed model and to test research hypotheses. Findings: Freshness, security, and smart labels packaging, as well as resuable, connected, tracing, and tracking packaging, have a significant impact on consumers' intent to purchase food products, whereas food safety has less of an impact. Limitations: The present study is limited to only six smart packaging applications, and even those are restricted to a specific age group in a single city. Implications: This study illuminates customer choice by examining smart packaging technology adoption and food safety decisions in small-scale food production businesses. The findings can help regulators, industry experts, and researchers improve food safety and consumer confidence in small-scale food manufacturing. Overall, this research improves food safety regulations and practises.