One of the biggest and most prominent sectors in the world is the automobile sector in India. In the modern world, the vehicle business will inevitably increase. Any market's king is the customer. Manufacturers in the automotive industry use sales and service agencies to market their goods. In this case, sales and service agencies play a crucial middleman role between automakers and final consumers. Instead of manufacturers, sales and service agencies hold all of the client data. Sales and service agencies are given more weight. The Automobile Agencies are finding it challenging to keep a long-term relationship with Customers because of COVID 19. Numerous investigations have demonstrated that E-CRM is essential for maintaining, growing, and satisfying a client base. Thus, the goal of the current study is to determine the extent to which automobile agencies in the Tirunelveli region have implemented E-CRM techniques from the perspective of their clients. Furthermore to investigate the impact of individual factors on consumers' perceptions of E-CRM. The demographic under investigation in this study is automobile agency customers. The study's population is incalculable. given that a practical random sample technique was used to create the study. A random sample size of 75 people is used for this investigation. Primary and secondary data were both used in this investigation. The principal conclusions are: The majority of automobile agency clients have stated that the E-CRM they use is "Moderate," and it has been discovered that the client's occupation and personal variable have no bearing on their performance. Nonetheless, all clients, regardless of their line of work, have given a moderate rating to a number of E-CRM components, including website presentation, loyalty programmes, dynamic pricing, problem handling, and after-sale support. The general customer perception of automotive E-CRM activities is found to be moderate. Therefore, in order to raise the perceived level, agencies pay great attention to three crucial factors: dynamic pricing, payment methods, and after-sale service.