IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

Exploring Attitudes Towards Counterfeiting in the Luxury Product Industry

Main Article Content

Dr. Ram Bajaj

Abstract

The purpose of this paper is to understand the consumer perception of Counterfeit Luxury goods across ages and what consumer mentality triggers the consumption of these goods and can be associated to the causality to their rise in popularity

Article Details