Buying decisions are greatly influenced by social media networks. This study looks into college students' online shopping habits and awareness of digital marketing in India's Ramanathapuram District. According to the survey, students significantly prefer to shop online, with clothes and accessories ranking as their most popular category. The main reasons people buy things online are convenience, a wider selection of products, affordable prices, and the chance to compare products. According to the poll, students' knowledge of particular digital marketing strategies varies. Gender disparities persist even when social media exposure exposes users to a variety of online marketing tactics. Women typically know more about topics like spotting deceptive marketing and the impact of reviews. Students' platform of choice seems to have an impact on how aware they are of particular marketing strategies. Pupils who use Facebook and Twitter more often than those who use other social media sites understand different marketing strategies better.