The problem statement of the researcher is “Enhanced role of Public Relation Strategies with AI interventions “. The research is based on secondary literature through external sources like several journals, articles, books etc. It explains the growing need of technological applications in every field, even in the fields like Public Relations, where traditional methods were prevalent even few years ago, is adapting to the need of the hour. AI has changed the face of Public Relation Strategies in the current Era. The researcher tries to establish the fact through various literature that, in the age of Information Technology, Public Relation departments are seen to be adapting AI technologies in their PR Strategies to derive information from the digital Medium and serve huge audiences and help industries to establish their brands. The research tries to study Garret’s theory on automation, acceleration, and accuracy, not going into the technical aspects but concentrating on the results of AI applications and how it had benefitted the PR departments and agencies by citing various case studies as example. The research aims at creating an active awareness among the industries to easy and speedy PR activities and their impact on audiences.